![]() ![]() Retailers want it to be as simple as possible for them and I would say this couldn’t be clearer.” “You can download shelf stripping or a planogram. “We aren’t pushing our brands significantly. “It’s a category approach,” said customer marketing director Alpesh Mistry. For example, if you own a high street store in England, the planogram recommends four facings of Kopparberg to two of its own Rekorderlig, while products from AB-Inbev and Heineken get just as much space as those from Molson Coors. ![]() Molson Coors products make up some of the planogram, but the majority is devoted to rival brands. Retailers can download a tailored planogram by detailing the area they are in, the size of their chiller and the type of store they have – be it a high street store, a neighbourhood corner shop or a store near a train station. They include tips, videos and interactive elements to help with merchandising and the product mix. It has now signed up more than 1,200 retailers and is helping them boost sales with a range of tools. Molson Coors has identified convenience as the key opportunity for growth in beer and cider and has set about educating retailers via its 60 Second Shop website. Convenience store owners can boost beer and cider sales exponentially by focusing on ease of shop, value for money and meeting consumer occasions, according to a leading supplier. ![]()
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